MEASURE C RENEWAL
Public Education Program
To inform and educate the public on the value of Measure C, its purpose and promise to Fresno County residents
ROLES AND RESPONSIBILITIES
Extension Plan fact sheets are prepared and distributed throughout the region to reflect major components of current Measure C Program and the Measure C Renewal effort
Outreach and education efforts will highlight Measure C’s projects and programs targeted to relevant audiences in rural and urban areas
Paid Media Plan
Includes paid educational messaging on TV, radio, social media. Informational and educational messaging is provided digitally and in multiple languages throughout Fresno County
Earned Media Strategy
Involves writing public service announcements and working closely with local reporters and editors to educate and inform the public about the current Measure C Program and the Measure C Renewal effort
The FCTA develops and distributes a hard copy Measure C Annual Report through Fresno County news publications and digital versions through are viewable and downloadable on the Measure C Website in English and Spanish. In 2020 the report was distributed to 155,961 homes.
The following expected outcomes are presented to highlight the resulting impact of the Community Engagement Plan once implemented.
1 Public involvement was available throughout the plan development process and continuous public education was provided
2 Supportive environments were available for the public and stakeholders to ask questions and have discussion on key issue
3 Partnerships were developed with key stakeholders to disseminate plan materials and information
4 Public concerns were documented and opportunities for input were known and available to the general public and stakeholders
5 Polling opportunities were conducted to determine Fresno County voter opinions regarding the 2022 Measure C Renewal Plan and process
6 Coordinated efforts were forged with stakeholders and other local, state, or regional partners to enhance awareness of the planning process and Measure C in underrepresented communities
7 Increased awareness and understanding of the Measure C Renewal Plan and planning process
8 Underrepresented communities and individuals were educated about the planning process, its purpose, need, and how it benefits them and their communities
To submit questions, comments or receive email notifications, email firstname.lastname@example.org.
To request materials in a different language, please email email@example.com or call 559.600.3282.